The building blocks for successful outcomes.
Through planning, research and brainstorming we establish the opportunities, priorities and target audience for the online community as well as the partners and key drivers of success. The brand identity translates the vision and strategy into the visual “look and feel” as well as the tone and manner that will connect and resonate with the target audience.
User profiles and journeys define who we want to engage and map out the incremental experiences they’ll have with the community as it evolves. Functional requirements are the technology blueprints to enable users to get the intended value, or benefit, from their interaction with the community and other users.
With the multi-faceted disciplines of design, UI and UX we transform the strategy, brand and technical requirements into what the final community will “look like” and the total user experience. The process includes wireframing and rapid prototyping to ensure content, design and functionality are simple and intuitive.
With knowledge on the audience – their habits, where they are and what motivates them – we develop plans to attract, connect and then to grow user engagement based on the value that the community offers. Tactics can include partner channel marketing, social media advertising and activity as well as email marketing.
Using open source software as the starting point for our solution platform, we build and customize the infrastructure and core features, then integrate the UX design. The outcome is an online community that will deliver against user expectations as well as the overall vision and strategic objectives.
Before we launch, each community goes through a thorough QA process and a beta test phase involving key user groups that represent our target audience. Once the community is live, we initiate and roll out the communications plan and engage new members through the onboarding program.
A successful community strikes the right balance between natural, or organic, and nurtured member growth and engagement. We train and use community managers for ongoing support and hands-on knowledge as well as connect with power users for additional insights.
Online communities are fundamentally organic in nature; as a result, measurement is a key component of our work. We track and measure user behaviour and engagement levels against expectations and tactics. If we see an opportunity, we course correct to take full advantage.
A few thoughts shared by some community members.
" Most of us live busy lives in the modern world and being able to access information and learning on our time is becoming increasingly helpful, perhaps essential."- G.F. (Online LINC Instructor)
" I have to say, if it wasn’t for our Tutela group, I’m not sure how we would have been able to facilitate our organization’s PBLA training. Thanks to Tutela, it has worked out very well, and we will be continuing to use our group’s live conferencing to facilitate our monthly PBLA meetings starting again in September."- P.B. (PBLA Lead)
" I look forward to exploring these ideas and other possibilities with the participants of this discussion forum. Through open and respectful conversations, we can learn from one another and share ideas with regards to access to education and social services of Indigenous communities."- D.H. (Subject Matter Expert & Discussion Lead)