About Canadian Difference

Encourage a bilingual, national discussion around topics that are important to Canada
Explore core themes including Indigenous Peoples, Multiculturalism, and Canada in the World
Gain a broader understanding of the concept and role of Mutual Accommodation
Utilize the collective contributions as a valuable, sustainable and open point of reference to help strengthen Canada’s identity and shape practical solutions to current and future challenges

A unique online community with a rotation of core themes, each focusing on a time-limited topic and led by “Differentiators”, or Subject Matter Experts
The opportunity to explore different aspects of a topic through multiple, bilingual discussion threads
The concept and development of a unique Difference Ranking system – a more insightful way to enable members to recognize each other’s valuable contributions to the discussion
The ability to engage visitors since they can see the moderated discussions, but requiring membership for active participation

A very successful series of 30 open discussions, led by a total of 22 Subject Matter Experts
An average growth of 7% in members month over month with an average site traffic of 2,400 sessions/month
The engagement of over 500 Canadians through regular e-newsletters
Creating brand awareness in both English and French languages to over 1 million Facebook and Twitter users
Engagement through social media platforms resulting in direct membership growth of 350 users